Ultimately, in the face of the climate and biodiversity emergency, there is a crisis of disconnection.

 

The communications industry is broken, with deep-rooted issues of being inaccessible, exclusive and non-diverse. This could greatly impact the opportunity to reconnect more people to the planet, to enable a cultural shift to drive great environmental understanding, responsibility and action.​ 

With this, we believe that young people have the power to reconnect people through their innovation, dedication, leadership, digital culture and optimism.​ So, there is a significant need, as well as opportunity, to empower young people to become impactful storytellers.​ 

 

Alongside this, as a youth-led team ourselves, we have a deep-rooted commitment to invest in other young communicators, to equip them with the tools and paid opportunities to sustain a career in communications.

 

In response to this, we’ve built and launched 'Generation Earth Minutes' (GEM), a training programme for young people across the globe to become effective environmental communicators.